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Insights of Virtual and Augmented Reality Industry: Market Players, Regional Dynamics, Product Categorization, Application Scope, and Sales Channel Trends (2023-2030)

  124 Pages     Consumer Goods  

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Report ID: 97965
Published By: MAResearch

Summary

Global Virtual and Augmented Reality Market was valued at $XX million in 2022, and research analysts predict the global market size will reach $XX million by the end of 2030, growing at a CAGR of XX% between 2023 and 2030.

Scope of Report

This report studies the Virtual and Augmented Reality market, covering market size for segment by type (AR Devices, VR Devices, etc.), by application (Gaming & Entertainment, Healthcare, etc.), by sales channel (Direct Channel, Distribution Channel), by player (Sony, Oculus, Samsung, Google, PTC, etc.) and by region (North America, Europe, Asia-Pacific, South America and Middle East & Africa).

This report provides detailed historical analysis of global market for Virtual and Augmented Reality from 2016-2022, and provides extensive market forecasts from 2023-2030 by region/country and subsectors. It covers the sales/revenue/value, gross margin, historical growth and future perspectives in the Virtual and Augmented Reality market.

COVID-19 & Russia-Ukraine War Impact Analysis

Moreover, the impact of COVID-19 is also concerned. Since outbreak in December 2019, the COVID-19 virus has spread to all around the world and caused huge losses of lives and economy, and the global manufacturing, tourism and financial markets have been hit hard, while the online market/industry increase. Fortunately, with the development of vaccine and other effort by global governments and organizations, the negative impact of COVID-19 is expected to subside and the global economy is expected to recover.

This research covers COVID-19 impacts on the upstream, midstream, and downstream industries, as well as the impacts of the Russia-Ukraine War. Moreover, this research provides an in-depth market evaluation by highlighting information on various aspects covering market dynamics like drivers, barriers, opportunities, threats, and industry news & trends. The Russia-Ukraine War has had significant implications for the global geopolitical landscape, and its effects on the energy sector are analyzed in this report. In the end, this report also provides in-depth analysis and professional advice on how to face the post-COVID-19 and Russia-Ukraine War periods.

Research Methodology

The research methodology used to estimate and forecast this market begins by capturing the revenues of the key players and their shares in the market. Various secondary sources such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, have been used to identify and collect information useful for this extensive commercial study of the market. Calculations based on this led to the overall market size. After arriving at the overall market size, the total market has been split into several segments and subsegments, which have then been verified through primary research by conducting extensive interviews with industry experts such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures have been employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments.

Leading players of Virtual and Augmented Reality including:

  • Sony
  • Oculus
  • Samsung
  • Google
  • PTC
  • HTC
  • Microsoft
  • Wikitude
  • DAQRI
  • Zugara
  • ZeroLigh
  • EON Reality
  • Nokia
  • Barco
  • Blippar
  • Aurasma
  • MindMaze
  • Virtalis
  • VirZOOM
  • Pico

Market split by Type, can be divided into:

  • AR Devices
  • VR Devices
  • MR Devices

Market split by Application, can be divided into:

  • Gaming & Entertainment
  • Healthcare
  • Education
  • Retail
  • Others

Market split by Sales Channel, can be divided into:

  • Direct Channel
  • Distribution Channel

Market segment by Region/Country including:

  • North America (United States, Canada and Mexico)
  • Europe (Germany, UK, France, Italy, Russia and Spain etc.)
  • Asia-Pacific (China, Japan, Korea, India, Australia and Southeast Asia etc.)
  • South America (Brazil, Argentina and Colombia etc.)
  • Middle East & Africa (South Africa, UAE and Saudi Arabia etc.)

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Table Of Contents

Chapter 1 Virtual and Augmented Reality Market Overview

1.1 Virtual and Augmented Reality Definition

1.2 Global Virtual and Augmented Reality Market Size Status and Outlook (2016-2030)

1.3 Global Virtual and Augmented Reality Market Size Comparison by Region (2016-2030)

1.4 Global Virtual and Augmented Reality Market Size Comparison by Type (2016-2030)

1.5 Global Virtual and Augmented Reality Market Size Comparison by Application (2016-2030)

1.6 Global Virtual and Augmented Reality Market Size Comparison by Sales Channel (2016-2030)

1.7 Virtual and Augmented Reality Market Dynamics (COVID-19 & Russia-Ukraine Impacts)

1.7.1 Market Drivers/Opportunities

1.7.2 Market Challenges/Risks

1.7.3 Market News (Mergers/Acquisitions/Expansion)

1.7.4 COVID-19 Impacts

1.7.5 Russia-Ukraine War Impacts

1.7.6 Post-Strategies of COVID-19 & Russia-Ukraine War

Chapter 2 Virtual and Augmented Reality Market Segment Analysis by Player

2.1 Global Virtual and Augmented Reality Sales and Market Share by Player (2020-2022)

2.2 Global Virtual and Augmented Reality Revenue and Market Share by Player (2020-2022)

2.3 Global Virtual and Augmented Reality Average Price by Player (2020-2022)

2.4 Players Competition Situation & Trends

2.5 Conclusion of Segment by Player

Chapter 3 Virtual and Augmented Reality Market Segment Analysis by Type

3.1 Global Virtual and Augmented Reality Market by Type

3.1.1 AR Devices

3.1.2 VR Devices

3.1.3 MR Devices

3.2 Global Virtual and Augmented Reality Sales and Market Share by Type (2016-2022)

3.3 Global Virtual and Augmented Reality Revenue and Market Share by Type (2016-2022)

3.4 Global Virtual and Augmented Reality Average Price by Type (2016-2022)

3.5 Leading Players of Virtual and Augmented Reality by Type in 2022

3.6 Conclusion of Segment by Type

Chapter 4 Virtual and Augmented Reality Market Segment Analysis by Application

4.1 Global Virtual and Augmented Reality Market by Application

4.1.1 Gaming & Entertainment

4.1.2 Healthcare

4.1.3 Education

4.1.4 Retail

4.1.5 Others

4.2 Global Virtual and Augmented Reality Revenue and Market Share by Application (2016-2022)

4.3 Leading Consumers of Virtual and Augmented Reality by Application in 2022

4.4 Conclusion of Segment by Application

Chapter 5 Virtual and Augmented Reality Market Segment Analysis by Sales Channel

5.1 Global Virtual and Augmented Reality Market by Sales Channel

5.1.1 Direct Channel

5.1.2 Distribution Channel

5.2 Global Virtual and Augmented Reality Revenue and Market Share by Sales Channel (2016-2022)

5.3 Leading Distributors/Dealers of Virtual and Augmented Reality by Sales Channel in 2022

5.4 Conclusion of Segment by Sales Channel

Chapter 6 Virtual and Augmented Reality Market Segment Analysis by Region

6.1 Global Virtual and Augmented Reality Market Size and CAGR by Region (2016-2030)

6.2 Global Virtual and Augmented Reality Sales and Market Share by Region (2016-2022)

6.3 Global Virtual and Augmented Reality Revenue and Market Share by Region (2016-2022)

6.4 North America

6.4.1 North America Market by Country

6.4.2 North America Virtual and Augmented Reality Market Share by Type

6.4.3 North America Virtual and Augmented Reality Market Share by Application

6.4.4 United States

6.4.5 Canada

6.4.6 Mexico

6.5 Europe

6.5.1 Europe Market by Country

6.5.2 Europe Virtual and Augmented Reality Market Share by Type

6.5.3 Europe Virtual and Augmented Reality Market Share by Application

6.5.4 Germany

6.5.5 UK

6.5.6 France

6.5.7 Italy

6.5.8 Russia

6.5.9 Spain

6.6 Asia-Pacific

6.6.1 Asia-Pacific Market by Country

6.6.2 Asia-Pacific Virtual and Augmented Reality Market Share by Type

6.6.3 Asia-Pacific Virtual and Augmented Reality Market Share by Application

6.6.4 China

6.6.5 Japan

6.6.6 Korea

6.6.7 India

6.6.8 Southeast Asia

6.6.9 Australia

6.7 South America

6.7.1 South America Market by Country

6.7.2 South America Virtual and Augmented Reality Market Share by Type

6.7.3 South America Virtual and Augmented Reality Market Share by Application

6.7.4 Brazil

6.7.5 Argentina

6.7.6 Colombia

6.8 Middle East & Africa

6.8.1 Middle East & Africa Market by Country

6.8.2 Middle East & Africa Virtual and Augmented Reality Market Share by Type

6.8.3 Middle East & Africa Virtual and Augmented Reality Market Share by Application

6.8.4 UAE

6.8.5 Saudi Arabia

6.8.6 South Africa

6.9 Conclusion of Segment by Region

Chapter 7 Profile of Leading Virtual and Augmented Reality Players

7.1 Sony

7.1.1 Company Snapshot

7.1.2 Product/Service Offered

7.1.3 Business Performance (Sales, Price, Revenue, Gross Margin and Market Share)

7.2 Oculus

7.3 Samsung

7.4 Google

7.5 PTC

7.6 HTC

7.7 Microsoft

7.8 Wikitude

7.9 DAQRI

7.10 Zugara

7.11 ZeroLigh

7.12 EON Reality

7.13 Nokia

7.14 Barco

7.15 Blippar

7.16 Aurasma

7.17 MindMaze

7.18 Virtalis

7.19 VirZOOM

7.20 Pico

Chapter 8 Upstream and Downstream Analysis of Virtual and Augmented Reality

8.1 Industrial Chain of Virtual and Augmented Reality

8.2 Upstream of Virtual and Augmented Reality

8.3 Downstream of Virtual and Augmented Reality

Chapter 9 Development Trend of Virtual and Augmented Reality (2023-2030)

9.1 Global Virtual and Augmented Reality Market Size (Sales and Revenue) Forecast (2023-2030)

9.2 Global Virtual and Augmented Reality Market Size and CAGR Forecast by Region (2023-2030)

9.3 Global Virtual and Augmented Reality Market Size and CAGR Forecast by Type (2023-2030)

9.4 Global Virtual and Augmented Reality Market Size and CAGR Forecast by Application (2023-2030)

9.5 Global Virtual and Augmented Reality Market Size and CAGR Forecast by Sales Channel (2023-2030)

Chapter 10 Appendix

10.1 Research Methodology

10.2 Data Sources

10.3 Disclaimer

10.4 Analysts Certification

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Tables & Figures

Figure Virtual and Augmented Reality Example

Figure Global Virtual and Augmented Reality Revenue (Million $) Status and Outlook (2016-2030)

Figure Global Virtual and Augmented Reality Revenue (Million $) Comparison by Region (2016-2030)

Figure Global Virtual and Augmented Reality Revenue (Million $) Comparison by Type (2016-2030)

Figure Global Virtual and Augmented Reality Revenue (Million $) Comparison by Application (2016-2030)

Figure Global Virtual and Augmented Reality Revenue (Million $) Comparison by Sales Channel (2016-2030)

Table Global Virtual and Augmented Reality Sales by Player (2020-2022)

Table Global Virtual and Augmented Reality Sales Market Share by Player (2020-2022)

Figure Global Virtual and Augmented Reality Sales Market Share by Player in 2022

Table Global Virtual and Augmented Reality Revenue (Million $) by Player (2020-2022)

Table Global Virtual and Augmented Reality Revenue Market Share by Player (2020-2022)

Figure Global Virtual and Augmented Reality Revenue Market Share by Player in 2022

Table Global Virtual and Augmented Reality Average Price by Player (2020-2022)

Figure Global Virtual and Augmented Reality Average Price by Player in 2022

Figure Global Virtual and Augmented Reality Players Competition Situation – Top 5 Players’ Revenue Market Share in 2020

Figure Global Virtual and Augmented Reality Players Competition Trends – Top 5 Players’ Revenue Market Share in 2022

Figure Example of AR Devices

Figure Global AR Devices Revenue (Million $) and Growth Rate (2016-2022)

Figure Example of VR Devices

Figure Global VR Devices Revenue (Million $) and Growth Rate (2016-2022)

Figure Example of MR Devices

Figure Global MR Devices Revenue (Million $) and Growth Rate (2016-2022)

Table Global Virtual and Augmented Reality Sales by Type (2016-2022)

Table Global Virtual and Augmented Reality Sales Market Share by Type (2016-2022)

Figure Global Virtual and Augmented Reality Sales Market Share by Type in 2022

Table Global Virtual and Augmented Reality Revenue (Million $) by Type (2016-2022)

Table Global Virtual and Augmented Reality Revenue Market Share by Type (2016-2022)

Figure Global Virtual and Augmented Reality Revenue Market Share by Type in 2022

Table Global Virtual and Augmented Reality Average Price by Type (2016-2022)

Figure Global Virtual and Augmented Reality Average Price by Type in 2022

Table Leading Players of Virtual and Augmented Reality by Type in 2022

Figure Example of Gaming & Entertainment

Figure Global Virtual and Augmented Reality for Gaming & Entertainment Revenue (Million $) and Growth Rate (2016-2022)

Figure Example of Healthcare

Figure Global Virtual and Augmented Reality for Healthcare Revenue (Million $) and Growth Rate (2016-2022)

Figure Example of Education

Figure Global Virtual and Augmented Reality for Education Revenue (Million $) and Growth Rate (2016-2022)

Figure Example of Retail

Figure Global Virtual and Augmented Reality for Retail Revenue (Million $) and Growth Rate (2016-2022)

Figure Example of Others

Figure Global Virtual and Augmented Reality for Others Revenue (Million $) and Growth Rate (2016-2022)

Table Global Virtual and Augmented Reality Sales by Application (2016-2022)

Table Global Virtual and Augmented Reality Sales Market Share by Application (2016-2022)

Figure Global Virtual and Augmented Reality Sales Market Share by Application in 2022

Table Leading Consumers of Virtual and Augmented Reality by Application in 2022

Figure Example of Direct Channel

Figure Global Virtual and Augmented Reality for Direct Channel Revenue (Million $) and Growth Rate (2016-2022)

Figure Example of Distribution Channel

Figure Global Virtual and Augmented Reality for Distribution Channel Revenue (Million $) and Growth Rate (2016-2022)

Table Global Virtual and Augmented Reality Revenue by Sales Channel (2016-2022)

Table Global Virtual and Augmented Reality Revenue Market Share by Sales Channel (2016-2022)

Figure Global Virtual and Augmented Reality Revenue Market Share by Sales Channel in 2022

Table Leading Distributors/Dealers of Virtual and Augmented Reality by Sales Channel in 2022

Table Global Virtual and Augmented Reality Market Size and CAGR by Region (2016-2030)

Table Global Virtual and Augmented Reality Sales by Region (2016-2022)

Table Global Virtual and Augmented Reality Sales Market Share by Region (2016-2022)

Figure Global Virtual and Augmented Reality Sales Market Share by Region in 2022

Table Global Virtual and Augmented Reality Revenue (Million $) by Region (2016-2022)

Table Global Virtual and Augmented Reality Revenue Market Share by Region (2016-2022)

Figure Global Virtual and Augmented Reality Revenue Market Share by Region in 2022

Table North America Virtual and Augmented Reality Sales by Country (2016-2022)

Figure North America Virtual and Augmented Reality Sales Market Share by Country (2016-2022)

Table North America Virtual and Augmented Reality Revenue by Country (2016-2022)

Figure North America Virtual and Augmented Reality Revenue Market Share by Country (2016-2022)

Figure North America Virtual and Augmented Reality Market Share by Type in 2022

Figure North America Virtual and Augmented Reality Market Share by Application in 2022

Figure United States Virtual and Augmented Reality Sales and Growth Rate (2016-2022)

Figure United States Virtual and Augmented Reality Revenue (Million $) and Growth Rate (2016-2022)

Figure Canada Virtual and Augmented Reality Sales and Growth Rate (2016-2022)

Figure Canada Virtual and Augmented Reality Revenue (Million $) and Growth Rate (2016-2022)

Figure Mexico Virtual and Augmented Reality Sales and Growth Rate (2016-2022)

Figure Mexico Virtual and Augmented Reality Revenue (Million $) and Growth Rate (2016-2022)

Table Europe Virtual and Augmented Reality Sales by Country (2016-2022)

Figure Europe Virtual and Augmented Reality Sales Market Share by Country (2016-2022)

Table Europe Virtual and Augmented Reality Revenue by Country (2016-2022)

Figure Europe Virtual and Augmented Reality Revenue Market Share by Country (2016-2022)

Figure Europe Virtual and Augmented Reality Market Share by Type in 2022

Figure Europe Virtual and Augmented Reality Market Share by Application in 2022

Figure Germany Virtual and Augmented Reality Sales and Growth Rate (2016-2022)

Figure Germany Virtual and Augmented Reality Revenue (Million $) and Growth Rate (2016-2022)

Figure UK Virtual and Augmented Reality Sales and Growth Rate (2016-2022)

Figure UK Virtual and Augmented Reality Revenue (Million $) and Growth Rate (2016-2022)

Figure France Virtual and Augmented Reality Sales and Growth Rate (2016-2022)

Figure France Virtual and Augmented Reality Revenue (Million $) and Growth Rate (2016-2022)

Figure Italy Virtual and Augmented Reality Sales and Growth Rate (2016-2022)

Figure Italy Virtual and Augmented Reality Revenue (Million $) and Growth Rate (2016-2022)

Figure Russia Virtual and Augmented Reality Sales and Growth Rate (2016-2022)

Figure Russia Virtual and Augmented Reality Revenue (Million $) and Growth Rate (2016-2022)

Figure Spain Virtual and Augmented Reality Sales and Growth Rate (2016-2022)

Figure Spain Virtual and Augmented Reality Revenue (Million $) and Growth Rate (2016-2022)

Table Asia-Pacific Virtual and Augmented Reality Sales by Country (2016-2022)

Figure Asia-Pacific Virtual and Augmented Reality Sales Market Share by Country (2016-2022)

Table Asia-Pacific Virtual and Augmented Reality Revenue by Country (2016-2022)

Figure Asia-Pacific Virtual and Augmented Reality Revenue Market Share by Country (2016-2022)

Figure Asia-Pacific Virtual and Augmented Reality Market Share by Type in 2022

Figure Asia-Pacific Virtual and Augmented Reality Market Share by Application in 2022

Figure China Virtual and Augmented Reality Sales and Growth Rate (2016-2022)

Figure China Virtual and Augmented Reality Revenue (Million $) and Growth Rate (2016-2022)

Figure Japan Virtual and Augmented Reality Sales and Growth Rate (2016-2022)

Figure Japan Virtual and Augmented Reality Revenue (Million $) and Growth Rate (2016-2022)

Figure Korea Virtual and Augmented Reality Sales and Growth Rate (2016-2022)

Figure Korea Virtual and Augmented Reality Revenue (Million $) and Growth Rate (2016-2022)

Figure India Virtual and Augmented Reality Sales and Growth Rate (2016-2022)

Figure India Virtual and Augmented Reality Revenue (Million $) and Growth Rate (2016-2022)

Figure Southeast Asia Virtual and Augmented Reality Sales and Growth Rate (2016-2022)

Figure Southeast Asia Virtual and Augmented Reality Revenue (Million $) and Growth Rate (2016-2022)

Figure Australia Virtual and Augmented Reality Sales and Growth Rate (2016-2022)

Figure Australia Virtual and Augmented Reality Revenue (Million $) and Growth Rate (2016-2022)

Table South America Virtual and Augmented Reality Sales by Country (2016-2022)

Figure South America Virtual and Augmented Reality Sales Market Share by Country (2016-2022)

Table South America Virtual and Augmented Reality Revenue by Country (2016-2022)

Figure South America Virtual and Augmented Reality Revenue Market Share by Country (2016-2022)

Figure South America Virtual and Augmented Reality Market Share by Type in 2022

Figure South America Virtual and Augmented Reality Market Share by Application in 2022

Figure Brazil Virtual and Augmented Reality Sales and Growth Rate (2016-2022)

Figure Brazil Virtual and Augmented Reality Revenue (Million $) and Growth Rate (2016-2022)

Figure Argentina Virtual and Augmented Reality Sales and Growth Rate (2016-2022)

Figure Argentina Virtual and Augmented Reality Revenue (Million $) and Growth Rate (2016-2022)

Figure Colombia Virtual and Augmented Reality Sales and Growth Rate (2016-2022)

Figure Colombia Virtual and Augmented Reality Revenue (Million $) and Growth Rate (2016-2022)

Table Middle East & Africa Virtual and Augmented Reality Sales by Country (2016-2022)

Figure Middle East & Africa Virtual and Augmented Reality Sales Market Share by Country (2016-2022)

Table Middle East & Africa Virtual and Augmented Reality Revenue by Country (2016-2022)

Figure Middle East & Africa Virtual and Augmented Reality Revenue Market Share by Country (2016-2022)

Figure Middle East & Africa Virtual and Augmented Reality Market Share by Type in 2022

Figure Middle East & Africa Virtual and Augmented Reality Market Share by Application in 2022

Figure UAE Virtual and Augmented Reality Sales and Growth Rate (2016-2022)

Figure UAE Virtual and Augmented Reality Revenue (Million $) and Growth Rate (2016-2022)

Figure Saudi Arabia Virtual and Augmented Reality Sales and Growth Rate (2016-2022)

Figure Saudi Arabia Virtual and Augmented Reality Revenue (Million $) and Growth Rate (2016-2022)

Figure South Africa Virtual and Augmented Reality Sales and Growth Rate (2016-2022)

Figure South Africa Virtual and Augmented Reality Revenue (Million $) and Growth Rate (2016-2022)

Table Company Snapshot of Sony

Table Virtual and Augmented Reality Introduction of Sony

Table Virtual and Augmented Reality Sales, Price, Revenue, Gross Margin and Market Share of Sony (2020-2022)

Table Industrial Chain of Virtual and Augmented Reality

Table Manufacturing Cost Structure of Virtual and Augmented Reality

Table General Manufacturing Process of Virtual and Augmented Reality

Table Leading Distributors/Dealers of Virtual and Augmented Reality

Table Leading Consumers of Virtual and Augmented Reality

Figure Global Virtual and Augmented Reality Sales and Growth Rate Forecast (2023-2030)

Figure Global Virtual and Augmented Reality Revenue and Growth Rate Forecast (2023-2030)

Table Global Virtual and Augmented Reality Market Size and CAGR Forecast by Region (2023-2030)

Table Global Virtual and Augmented Reality Market Size and CAGR Forecast by Type (2023-2030)

Table Global Virtual and Augmented Reality Market Size and CAGR Forecast by Application (2023-2030)

Table Global Virtual and Augmented Reality Market Size and CAGR Forecast by Sales Channel (2023-2030)

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