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Insights of Demand Side Platform (DSP) Industry: Market Players, Regional Dynamics, Product Categorization, Application Scope, and Sales Channel Trends (2023-2030)

  115 Pages     Service & Software  

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Report ID: 98284
Published By: MAResearch

Summary

Global Demand Side Platform (DSP) Market was valued at $XX million in 2022, and research analysts predict the global market size will reach $XX million by the end of 2030, growing at a CAGR of XX% between 2023 and 2030.

Scope of Report

This report studies the Demand Side Platform (DSP) market, covering market size for segment by type (Real-Time Bidding (RTB), Programmatic Premium Buying (PPB), etc.), by application (Retail & FMCG, Automotive, etc.), by sales channel (Direct Channel, Distribution Channel), by player (Criteo, Double Click (Google), Facebook Ads Manager, Adobe, Trade Desk, etc.) and by region (North America, Europe, Asia-Pacific, South America and Middle East & Africa).

This report provides detailed historical analysis of global market for Demand Side Platform (DSP) from 2016-2022, and provides extensive market forecasts from 2023-2030 by region/country and subsectors. It covers the sales/revenue/value, gross margin, historical growth and future perspectives in the Demand Side Platform (DSP) market.

COVID-19 & Russia-Ukraine War Impact Analysis

Moreover, the impact of COVID-19 is also concerned. Since outbreak in December 2019, the COVID-19 virus has spread to all around the world and caused huge losses of lives and economy, and the global manufacturing, tourism and financial markets have been hit hard, while the online market/industry increase. Fortunately, with the development of vaccine and other effort by global governments and organizations, the negative impact of COVID-19 is expected to subside and the global economy is expected to recover.

This research covers COVID-19 impacts on the upstream, midstream, and downstream industries, as well as the impacts of the Russia-Ukraine War. Moreover, this research provides an in-depth market evaluation by highlighting information on various aspects covering market dynamics like drivers, barriers, opportunities, threats, and industry news & trends. The Russia-Ukraine War has had significant implications for the global geopolitical landscape, and its effects on the energy sector are analyzed in this report. In the end, this report also provides in-depth analysis and professional advice on how to face the post-COVID-19 and Russia-Ukraine War periods.

Research Methodology

The research methodology used to estimate and forecast this market begins by capturing the revenues of the key players and their shares in the market. Various secondary sources such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, have been used to identify and collect information useful for this extensive commercial study of the market. Calculations based on this led to the overall market size. After arriving at the overall market size, the total market has been split into several segments and subsegments, which have then been verified through primary research by conducting extensive interviews with industry experts such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures have been employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments.

Leading players of Demand Side Platform (DSP) including:

  • Criteo
  • Double Click (Google)
  • Facebook Ads Manager
  • Adobe
  • Trade Desk
  • Amazon (AAP)
  • Appnexus
  • Roku
  • Mediamath
  • SocioMatic
  • Zeta Global
  • Verizon Media
  • AdForm
  • Amobee
  • Centro Inc

Market split by Type, can be divided into:

  • Real-Time Bidding (RTB)
  • Programmatic Premium Buying (PPB)

Market split by Application, can be divided into:

  • Retail & FMCG
  • Automotive
  • BFSI
  • Telecom
  • Others

Market split by Sales Channel, can be divided into:

  • Direct Channel
  • Distribution Channel

Market segment by Region/Country including:

  • North America (United States, Canada and Mexico)
  • Europe (Germany, UK, France, Italy, Russia and Spain etc.)
  • Asia-Pacific (China, Japan, Korea, India, Australia and Southeast Asia etc.)
  • South America (Brazil, Argentina and Colombia etc.)
  • Middle East & Africa (South Africa, UAE and Saudi Arabia etc.)

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Table Of Contents

Chapter 1 Demand Side Platform (DSP) Market Overview

1.1 Demand Side Platform (DSP) Definition

1.2 Global Demand Side Platform (DSP) Market Size Status and Outlook (2016-2030)

1.3 Global Demand Side Platform (DSP) Market Size Comparison by Region (2016-2030)

1.4 Global Demand Side Platform (DSP) Market Size Comparison by Type (2016-2030)

1.5 Global Demand Side Platform (DSP) Market Size Comparison by Application (2016-2030)

1.6 Global Demand Side Platform (DSP) Market Size Comparison by Sales Channel (2016-2030)

1.7 Demand Side Platform (DSP) Market Dynamics (COVID-19 & Russia-Ukraine Impacts)

1.7.1 Market Drivers/Opportunities

1.7.2 Market Challenges/Risks

1.7.3 Market News (Mergers/Acquisitions/Expansion)

1.7.4 COVID-19 Impacts

1.7.5 Russia-Ukraine War Impacts

1.7.6 Post-Strategies of COVID-19 & Russia-Ukraine War

Chapter 2 Demand Side Platform (DSP) Market Segment Analysis by Player

2.1 Global Demand Side Platform (DSP) Sales and Market Share by Player (2020-2022)

2.2 Global Demand Side Platform (DSP) Revenue and Market Share by Player (2020-2022)

2.3 Global Demand Side Platform (DSP) Average Price by Player (2020-2022)

2.4 Players Competition Situation & Trends

2.5 Conclusion of Segment by Player

Chapter 3 Demand Side Platform (DSP) Market Segment Analysis by Type

3.1 Global Demand Side Platform (DSP) Market by Type

3.1.1 Real-Time Bidding (RTB)

3.1.2 Programmatic Premium Buying (PPB)

3.2 Global Demand Side Platform (DSP) Sales and Market Share by Type (2016-2022)

3.3 Global Demand Side Platform (DSP) Revenue and Market Share by Type (2016-2022)

3.4 Global Demand Side Platform (DSP) Average Price by Type (2016-2022)

3.5 Leading Players of Demand Side Platform (DSP) by Type in 2022

3.6 Conclusion of Segment by Type

Chapter 4 Demand Side Platform (DSP) Market Segment Analysis by Application

4.1 Global Demand Side Platform (DSP) Market by Application

4.1.1 Retail & FMCG

4.1.2 Automotive

4.1.3 BFSI

4.1.4 Telecom

4.1.5 Others

4.2 Global Demand Side Platform (DSP) Revenue and Market Share by Application (2016-2022)

4.3 Leading Consumers of Demand Side Platform (DSP) by Application in 2022

4.4 Conclusion of Segment by Application

Chapter 5 Demand Side Platform (DSP) Market Segment Analysis by Sales Channel

5.1 Global Demand Side Platform (DSP) Market by Sales Channel

5.1.1 Direct Channel

5.1.2 Distribution Channel

5.2 Global Demand Side Platform (DSP) Revenue and Market Share by Sales Channel (2016-2022)

5.3 Leading Distributors/Dealers of Demand Side Platform (DSP) by Sales Channel in 2022

5.4 Conclusion of Segment by Sales Channel

Chapter 6 Demand Side Platform (DSP) Market Segment Analysis by Region

6.1 Global Demand Side Platform (DSP) Market Size and CAGR by Region (2016-2030)

6.2 Global Demand Side Platform (DSP) Sales and Market Share by Region (2016-2022)

6.3 Global Demand Side Platform (DSP) Revenue and Market Share by Region (2016-2022)

6.4 North America

6.4.1 North America Market by Country

6.4.2 North America Demand Side Platform (DSP) Market Share by Type

6.4.3 North America Demand Side Platform (DSP) Market Share by Application

6.4.4 United States

6.4.5 Canada

6.4.6 Mexico

6.5 Europe

6.5.1 Europe Market by Country

6.5.2 Europe Demand Side Platform (DSP) Market Share by Type

6.5.3 Europe Demand Side Platform (DSP) Market Share by Application

6.5.4 Germany

6.5.5 UK

6.5.6 France

6.5.7 Italy

6.5.8 Russia

6.5.9 Spain

6.6 Asia-Pacific

6.6.1 Asia-Pacific Market by Country

6.6.2 Asia-Pacific Demand Side Platform (DSP) Market Share by Type

6.6.3 Asia-Pacific Demand Side Platform (DSP) Market Share by Application

6.6.4 China

6.6.5 Japan

6.6.6 Korea

6.6.7 India

6.6.8 Southeast Asia

6.6.9 Australia

6.7 South America

6.7.1 South America Market by Country

6.7.2 South America Demand Side Platform (DSP) Market Share by Type

6.7.3 South America Demand Side Platform (DSP) Market Share by Application

6.7.4 Brazil

6.7.5 Argentina

6.7.6 Colombia

6.8 Middle East & Africa

6.8.1 Middle East & Africa Market by Country

6.8.2 Middle East & Africa Demand Side Platform (DSP) Market Share by Type

6.8.3 Middle East & Africa Demand Side Platform (DSP) Market Share by Application

6.8.4 UAE

6.8.5 Saudi Arabia

6.8.6 South Africa

6.9 Conclusion of Segment by Region

Chapter 7 Profile of Leading Demand Side Platform (DSP) Players

7.1 Criteo

7.1.1 Company Snapshot

7.1.2 Product/Service Offered

7.1.3 Business Performance (Sales, Price, Revenue, Gross Margin and Market Share)

7.2 Double Click (Google)

7.3 Facebook Ads Manager

7.4 Adobe

7.5 Trade Desk

7.6 Amazon (AAP)

7.7 Appnexus

7.8 Roku

7.9 Mediamath

7.10 SocioMatic

7.11 Zeta Global

7.12 Verizon Media

7.13 AdForm

7.14 Amobee

7.15 Centro Inc

Chapter 8 Upstream and Downstream Analysis of Demand Side Platform (DSP)

8.1 Industrial Chain of Demand Side Platform (DSP)

8.2 Upstream of Demand Side Platform (DSP)

8.3 Downstream of Demand Side Platform (DSP)

Chapter 9 Development Trend of Demand Side Platform (DSP) (2023-2030)

9.1 Global Demand Side Platform (DSP) Market Size (Sales and Revenue) Forecast (2023-2030)

9.2 Global Demand Side Platform (DSP) Market Size and CAGR Forecast by Region (2023-2030)

9.3 Global Demand Side Platform (DSP) Market Size and CAGR Forecast by Type (2023-2030)

9.4 Global Demand Side Platform (DSP) Market Size and CAGR Forecast by Application (2023-2030)

9.5 Global Demand Side Platform (DSP) Market Size and CAGR Forecast by Sales Channel (2023-2030)

Chapter 10 Appendix

10.1 Research Methodology

10.2 Data Sources

10.3 Disclaimer

10.4 Analysts Certification

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Tables & Figures

Figure Demand Side Platform (DSP) Example

Figure Global Demand Side Platform (DSP) Revenue (Million $) Status and Outlook (2016-2030)

Figure Global Demand Side Platform (DSP) Revenue (Million $) Comparison by Region (2016-2030)

Figure Global Demand Side Platform (DSP) Revenue (Million $) Comparison by Type (2016-2030)

Figure Global Demand Side Platform (DSP) Revenue (Million $) Comparison by Application (2016-2030)

Figure Global Demand Side Platform (DSP) Revenue (Million $) Comparison by Sales Channel (2016-2030)

Table Global Demand Side Platform (DSP) Sales by Player (2020-2022)

Table Global Demand Side Platform (DSP) Sales Market Share by Player (2020-2022)

Figure Global Demand Side Platform (DSP) Sales Market Share by Player in 2022

Table Global Demand Side Platform (DSP) Revenue (Million $) by Player (2020-2022)

Table Global Demand Side Platform (DSP) Revenue Market Share by Player (2020-2022)

Figure Global Demand Side Platform (DSP) Revenue Market Share by Player in 2022

Table Global Demand Side Platform (DSP) Average Price by Player (2020-2022)

Figure Global Demand Side Platform (DSP) Average Price by Player in 2022

Figure Global Demand Side Platform (DSP) Players Competition Situation – Top 5 Players’ Revenue Market Share in 2020

Figure Global Demand Side Platform (DSP) Players Competition Trends – Top 5 Players’ Revenue Market Share in 2022

Figure Example of Real-Time Bidding (RTB)

Figure Global Real-Time Bidding (RTB) Revenue (Million $) and Growth Rate (2016-2022)

Figure Example of Programmatic Premium Buying (PPB)

Figure Global Programmatic Premium Buying (PPB) Revenue (Million $) and Growth Rate (2016-2022)

Table Global Demand Side Platform (DSP) Sales by Type (2016-2022)

Table Global Demand Side Platform (DSP) Sales Market Share by Type (2016-2022)

Figure Global Demand Side Platform (DSP) Sales Market Share by Type in 2022

Table Global Demand Side Platform (DSP) Revenue (Million $) by Type (2016-2022)

Table Global Demand Side Platform (DSP) Revenue Market Share by Type (2016-2022)

Figure Global Demand Side Platform (DSP) Revenue Market Share by Type in 2022

Table Global Demand Side Platform (DSP) Average Price by Type (2016-2022)

Figure Global Demand Side Platform (DSP) Average Price by Type in 2022

Table Leading Players of Demand Side Platform (DSP) by Type in 2022

Figure Example of Retail & FMCG

Figure Global Demand Side Platform (DSP) for Retail & FMCG Revenue (Million $) and Growth Rate (2016-2022)

Figure Example of Automotive

Figure Global Demand Side Platform (DSP) for Automotive Revenue (Million $) and Growth Rate (2016-2022)

Figure Example of BFSI

Figure Global Demand Side Platform (DSP) for BFSI Revenue (Million $) and Growth Rate (2016-2022)

Figure Example of Telecom

Figure Global Demand Side Platform (DSP) for Telecom Revenue (Million $) and Growth Rate (2016-2022)

Figure Example of Others

Figure Global Demand Side Platform (DSP) for Others Revenue (Million $) and Growth Rate (2016-2022)

Table Global Demand Side Platform (DSP) Sales by Application (2016-2022)

Table Global Demand Side Platform (DSP) Sales Market Share by Application (2016-2022)

Figure Global Demand Side Platform (DSP) Sales Market Share by Application in 2022

Table Leading Consumers of Demand Side Platform (DSP) by Application in 2022

Figure Example of Direct Channel

Figure Global Demand Side Platform (DSP) for Direct Channel Revenue (Million $) and Growth Rate (2016-2022)

Figure Example of Distribution Channel

Figure Global Demand Side Platform (DSP) for Distribution Channel Revenue (Million $) and Growth Rate (2016-2022)

Table Global Demand Side Platform (DSP) Revenue by Sales Channel (2016-2022)

Table Global Demand Side Platform (DSP) Revenue Market Share by Sales Channel (2016-2022)

Figure Global Demand Side Platform (DSP) Revenue Market Share by Sales Channel in 2022

Table Leading Distributors/Dealers of Demand Side Platform (DSP) by Sales Channel in 2022

Table Global Demand Side Platform (DSP) Market Size and CAGR by Region (2016-2030)

Table Global Demand Side Platform (DSP) Sales by Region (2016-2022)

Table Global Demand Side Platform (DSP) Sales Market Share by Region (2016-2022)

Figure Global Demand Side Platform (DSP) Sales Market Share by Region in 2022

Table Global Demand Side Platform (DSP) Revenue (Million $) by Region (2016-2022)

Table Global Demand Side Platform (DSP) Revenue Market Share by Region (2016-2022)

Figure Global Demand Side Platform (DSP) Revenue Market Share by Region in 2022

Table North America Demand Side Platform (DSP) Sales by Country (2016-2022)

Figure North America Demand Side Platform (DSP) Sales Market Share by Country (2016-2022)

Table North America Demand Side Platform (DSP) Revenue by Country (2016-2022)

Figure North America Demand Side Platform (DSP) Revenue Market Share by Country (2016-2022)

Figure North America Demand Side Platform (DSP) Market Share by Type in 2022

Figure North America Demand Side Platform (DSP) Market Share by Application in 2022

Figure United States Demand Side Platform (DSP) Sales and Growth Rate (2016-2022)

Figure United States Demand Side Platform (DSP) Revenue (Million $) and Growth Rate (2016-2022)

Figure Canada Demand Side Platform (DSP) Sales and Growth Rate (2016-2022)

Figure Canada Demand Side Platform (DSP) Revenue (Million $) and Growth Rate (2016-2022)

Figure Mexico Demand Side Platform (DSP) Sales and Growth Rate (2016-2022)

Figure Mexico Demand Side Platform (DSP) Revenue (Million $) and Growth Rate (2016-2022)

Table Europe Demand Side Platform (DSP) Sales by Country (2016-2022)

Figure Europe Demand Side Platform (DSP) Sales Market Share by Country (2016-2022)

Table Europe Demand Side Platform (DSP) Revenue by Country (2016-2022)

Figure Europe Demand Side Platform (DSP) Revenue Market Share by Country (2016-2022)

Figure Europe Demand Side Platform (DSP) Market Share by Type in 2022

Figure Europe Demand Side Platform (DSP) Market Share by Application in 2022

Figure Germany Demand Side Platform (DSP) Sales and Growth Rate (2016-2022)

Figure Germany Demand Side Platform (DSP) Revenue (Million $) and Growth Rate (2016-2022)

Figure UK Demand Side Platform (DSP) Sales and Growth Rate (2016-2022)

Figure UK Demand Side Platform (DSP) Revenue (Million $) and Growth Rate (2016-2022)

Figure France Demand Side Platform (DSP) Sales and Growth Rate (2016-2022)

Figure France Demand Side Platform (DSP) Revenue (Million $) and Growth Rate (2016-2022)

Figure Italy Demand Side Platform (DSP) Sales and Growth Rate (2016-2022)

Figure Italy Demand Side Platform (DSP) Revenue (Million $) and Growth Rate (2016-2022)

Figure Russia Demand Side Platform (DSP) Sales and Growth Rate (2016-2022)

Figure Russia Demand Side Platform (DSP) Revenue (Million $) and Growth Rate (2016-2022)

Figure Spain Demand Side Platform (DSP) Sales and Growth Rate (2016-2022)

Figure Spain Demand Side Platform (DSP) Revenue (Million $) and Growth Rate (2016-2022)

Table Asia-Pacific Demand Side Platform (DSP) Sales by Country (2016-2022)

Figure Asia-Pacific Demand Side Platform (DSP) Sales Market Share by Country (2016-2022)

Table Asia-Pacific Demand Side Platform (DSP) Revenue by Country (2016-2022)

Figure Asia-Pacific Demand Side Platform (DSP) Revenue Market Share by Country (2016-2022)

Figure Asia-Pacific Demand Side Platform (DSP) Market Share by Type in 2022

Figure Asia-Pacific Demand Side Platform (DSP) Market Share by Application in 2022

Figure China Demand Side Platform (DSP) Sales and Growth Rate (2016-2022)

Figure China Demand Side Platform (DSP) Revenue (Million $) and Growth Rate (2016-2022)

Figure Japan Demand Side Platform (DSP) Sales and Growth Rate (2016-2022)

Figure Japan Demand Side Platform (DSP) Revenue (Million $) and Growth Rate (2016-2022)

Figure Korea Demand Side Platform (DSP) Sales and Growth Rate (2016-2022)

Figure Korea Demand Side Platform (DSP) Revenue (Million $) and Growth Rate (2016-2022)

Figure India Demand Side Platform (DSP) Sales and Growth Rate (2016-2022)

Figure India Demand Side Platform (DSP) Revenue (Million $) and Growth Rate (2016-2022)

Figure Southeast Asia Demand Side Platform (DSP) Sales and Growth Rate (2016-2022)

Figure Southeast Asia Demand Side Platform (DSP) Revenue (Million $) and Growth Rate (2016-2022)

Figure Australia Demand Side Platform (DSP) Sales and Growth Rate (2016-2022)

Figure Australia Demand Side Platform (DSP) Revenue (Million $) and Growth Rate (2016-2022)

Table South America Demand Side Platform (DSP) Sales by Country (2016-2022)

Figure South America Demand Side Platform (DSP) Sales Market Share by Country (2016-2022)

Table South America Demand Side Platform (DSP) Revenue by Country (2016-2022)

Figure South America Demand Side Platform (DSP) Revenue Market Share by Country (2016-2022)

Figure South America Demand Side Platform (DSP) Market Share by Type in 2022

Figure South America Demand Side Platform (DSP) Market Share by Application in 2022

Figure Brazil Demand Side Platform (DSP) Sales and Growth Rate (2016-2022)

Figure Brazil Demand Side Platform (DSP) Revenue (Million $) and Growth Rate (2016-2022)

Figure Argentina Demand Side Platform (DSP) Sales and Growth Rate (2016-2022)

Figure Argentina Demand Side Platform (DSP) Revenue (Million $) and Growth Rate (2016-2022)

Figure Colombia Demand Side Platform (DSP) Sales and Growth Rate (2016-2022)

Figure Colombia Demand Side Platform (DSP) Revenue (Million $) and Growth Rate (2016-2022)

Table Middle East & Africa Demand Side Platform (DSP) Sales by Country (2016-2022)

Figure Middle East & Africa Demand Side Platform (DSP) Sales Market Share by Country (2016-2022)

Table Middle East & Africa Demand Side Platform (DSP) Revenue by Country (2016-2022)

Figure Middle East & Africa Demand Side Platform (DSP) Revenue Market Share by Country (2016-2022)

Figure Middle East & Africa Demand Side Platform (DSP) Market Share by Type in 2022

Figure Middle East & Africa Demand Side Platform (DSP) Market Share by Application in 2022

Figure UAE Demand Side Platform (DSP) Sales and Growth Rate (2016-2022)

Figure UAE Demand Side Platform (DSP) Revenue (Million $) and Growth Rate (2016-2022)

Figure Saudi Arabia Demand Side Platform (DSP) Sales and Growth Rate (2016-2022)

Figure Saudi Arabia Demand Side Platform (DSP) Revenue (Million $) and Growth Rate (2016-2022)

Figure South Africa Demand Side Platform (DSP) Sales and Growth Rate (2016-2022)

Figure South Africa Demand Side Platform (DSP) Revenue (Million $) and Growth Rate (2016-2022)

Table Company Snapshot of Criteo

Table Demand Side Platform (DSP) Introduction of Criteo

Table Demand Side Platform (DSP) Sales, Price, Revenue, Gross Margin and Market Share of Criteo (2020-2022)

Table Industrial Chain of Demand Side Platform (DSP)

Table Manufacturing Cost Structure of Demand Side Platform (DSP)

Table General Manufacturing Process of Demand Side Platform (DSP)

Table Leading Distributors/Dealers of Demand Side Platform (DSP)

Table Leading Consumers of Demand Side Platform (DSP)

Figure Global Demand Side Platform (DSP) Sales and Growth Rate Forecast (2023-2030)

Figure Global Demand Side Platform (DSP) Revenue and Growth Rate Forecast (2023-2030)

Table Global Demand Side Platform (DSP) Market Size and CAGR Forecast by Region (2023-2030)

Table Global Demand Side Platform (DSP) Market Size and CAGR Forecast by Type (2023-2030)

Table Global Demand Side Platform (DSP) Market Size and CAGR Forecast by Application (2023-2030)

Table Global Demand Side Platform (DSP) Market Size and CAGR Forecast by Sales Channel (2023-2030)

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