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Billboard and Outdoor Advertising Market – Global Industry Analysis – by Player, Region, Type, Application and Sales Channel, Forecast 2022-2030

  134 Pages     Service & Software  

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Report ID: 96055
Published By: MAResearch

Summary

Global Billboard and Outdoor Advertising Market was valued at $XX million in 2021, and research analysts predict the global market size will reach $XX million by the end of 2030, growing at a CAGR of XX% between 2022 and 2030.

Scope of Report

This report studies the Billboard and Outdoor Advertising market, covering market size for segment by type (Digital OOH, Traditional OOH, etc.), by application (Street Public Facilities, Large Billboard, etc.), by sales channel (Direct Channel, Distribution Channel), by player (JCDecaux, Clear Channel Outdoor, Lamar Advertising, CBS, Stroer Media, etc.) and by region (North America, Europe, Asia-Pacific, South America and Middle East & Africa).

This report provides detailed historical analysis of global market for Billboard and Outdoor Advertising from 2016-2021, and provides extensive market forecasts from 2022-2030 by region/country and subsectors. It covers the sales/revenue/value, gross margin, historical growth and future perspectives in the Billboard and Outdoor Advertising market.

COVID-19 Impact Analysis

Moreover, the impact of COVID-19 is also concerned. Since outbreak in December 2019, the COVID-19 virus has spread to all around the world and caused huge losses of lives and economy, and the global manufacturing, tourism and financial markets have been hit hard, while the online market/industry increase. Fortunately, with the development of vaccine and other effort by global governments and organizations, the negative impact of COVID-19 is expected to subside and the global economy is expected to recover.

This research covers COVID-19 impacts on the upstream, midstream and downstream industries. Moreover, this research provides an in-depth market evaluation by highlighting information on various aspects covering market dynamics like drivers, barriers, opportunities, threats, and industry news & trends. In the end, this report also provides in-depth analysis and professional advices on how to face the post COIVD-19 period.

Research Methodology

The research methodology used to estimate and forecast this market begins by capturing the revenues of the key players and their shares in the market. Various secondary sources such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, have been used to identify and collect information useful for this extensive commercial study of the market. Calculations based on this led to the overall market size. After arriving at the overall market size, the total market has been split into several segments and subsegments, which have then been verified through primary research by conducting extensive interviews with industry experts such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures have been employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments.

Leading players of Billboard and Outdoor Advertising including:

  • JCDecaux
  • Clear Channel Outdoor
  • Lamar Advertising
  • CBS
  • Stroer Media
  • Adams Outdoor Advertising
  • AdSpace Networks
  • AirMedia
  • APN Outdoor
  • APG|SGA
  • Burkhart Advertising
  • OUTFRONT Media
  • Daktronics
  • Prismview
  • NEC Display Solutions
  • OOh!media
  • Broadsign International
  • Mvix
  • Christie Digital Systems
  • Ayuda Media Systems
  • Deepsky Corporation
  • Aoto Electronics
  • MacDonald Media
  • Wilkins Media
  • Project X Media
  • Outdoor Media Group
  • OOH Pitch Inc.
  • Electronic Displays
  • Times OOH Media
  • Primedia Outdoor

Market split by Type, can be divided into:

  • Digital OOH
  • Traditional OOH

Market split by Application, can be divided into:

  • Street Public Facilities
  • Large Billboard
  • Public Transport Advertising
  • Others

Market split by Sales Channel, can be divided into:

  • Direct Channel
  • Distribution Channel

Market segment by Region/Country including:

  • North America (United States, Canada and Mexico)
  • Europe (Germany, UK, France, Italy, Russia and Spain etc.)
  • Asia-Pacific (China, Japan, Korea, India, Australia and Southeast Asia etc.)
  • South America (Brazil, Argentina and Colombia etc.)
  • Middle East & Africa (South Africa, UAE and Saudi Arabia etc.)

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Table Of Contents

Chapter 1 Billboard and Outdoor Advertising Market Overview

1.1 Billboard and Outdoor Advertising Definition

1.2 Global Billboard and Outdoor Advertising Market Size Status and Outlook (2016-2030)

1.3 Global Billboard and Outdoor Advertising Market Size Comparison by Region (2016-2030)

1.4 Global Billboard and Outdoor Advertising Market Size Comparison by Type (2016-2030)

1.5 Global Billboard and Outdoor Advertising Market Size Comparison by Application (2016-2030)

1.6 Global Billboard and Outdoor Advertising Market Size Comparison by Sales Channel (2016-2030)

1.7 Billboard and Outdoor Advertising Market Dynamics (COVID-19 Impacts)

1.7.1 Market Drivers/Opportunities

1.7.2 Market Challenges/Risks

1.7.3 Market News (Mergers/Acquisitions/Expansion)

1.7.4 COVID-19 Impacts

1.7.5 Post-Strategies of COVID-19

Chapter 2 Billboard and Outdoor Advertising Market Segment Analysis by Player

2.1 Global Billboard and Outdoor Advertising Sales and Market Share by Player (2019-2021)

2.2 Global Billboard and Outdoor Advertising Revenue and Market Share by Player (2019-2021)

2.3 Global Billboard and Outdoor Advertising Average Price by Player (2019-2021)

2.4 Players Competition Situation & Trends

2.5 Conclusion of Segment by Player

Chapter 3 Billboard and Outdoor Advertising Market Segment Analysis by Type

3.1 Global Billboard and Outdoor Advertising Market by Type

3.1.1 Digital OOH

3.1.2 Traditional OOH

3.2 Global Billboard and Outdoor Advertising Sales and Market Share by Type (2016-2021)

3.3 Global Billboard and Outdoor Advertising Revenue and Market Share by Type (2016-2021)

3.4 Global Billboard and Outdoor Advertising Average Price by Type (2016-2021)

3.5 Leading Players of Billboard and Outdoor Advertising by Type in 2021

3.6 Conclusion of Segment by Type

Chapter 4 Billboard and Outdoor Advertising Market Segment Analysis by Application

4.1 Global Billboard and Outdoor Advertising Market by Application

4.1.1 Street Public Facilities

4.1.2 Large Billboard

4.1.3 Public Transport Advertising

4.1.4 Others

4.2 Global Billboard and Outdoor Advertising Revenue and Market Share by Application (2016-2021)

4.3 Leading Consumers of Billboard and Outdoor Advertising by Application in 2021

4.4 Conclusion of Segment by Application

Chapter 5 Billboard and Outdoor Advertising Market Segment Analysis by Sales Channel

5.1 Global Billboard and Outdoor Advertising Market by Sales Channel

5.1.1 Direct Channel

5.1.2 Distribution Channel

5.2 Global Billboard and Outdoor Advertising Revenue and Market Share by Sales Channel (2016-2021)

5.3 Leading Distributors/Dealers of Billboard and Outdoor Advertising by Sales Channel in 2021

5.4 Conclusion of Segment by Sales Channel

Chapter 6 Billboard and Outdoor Advertising Market Segment Analysis by Region

6.1 Global Billboard and Outdoor Advertising Market Size and CAGR by Region (2016-2030)

6.2 Global Billboard and Outdoor Advertising Sales and Market Share by Region (2016-2021)

6.3 Global Billboard and Outdoor Advertising Revenue and Market Share by Region (2016-2021)

6.4 North America

6.4.1 North America Market by Country

6.4.2 North America Billboard and Outdoor Advertising Market Share by Type

6.4.3 North America Billboard and Outdoor Advertising Market Share by Application

6.4.4 United States

6.4.5 Canada

6.4.6 Mexico

6.5 Europe

6.5.1 Europe Market by Country

6.5.2 Europe Billboard and Outdoor Advertising Market Share by Type

6.5.3 Europe Billboard and Outdoor Advertising Market Share by Application

6.5.4 Germany

6.5.5 UK

6.5.6 France

6.5.7 Italy

6.5.8 Russia

6.5.9 Spain

6.6 Asia-Pacific

6.6.1 Asia-Pacific Market by Country

6.6.2 Asia-Pacific Billboard and Outdoor Advertising Market Share by Type

6.6.3 Asia-Pacific Billboard and Outdoor Advertising Market Share by Application

6.6.4 China

6.6.5 Japan

6.6.6 Korea

6.6.7 India

6.6.8 Southeast Asia

6.6.9 Australia

6.7 South America

6.7.1 South America Market by Country

6.7.2 South America Billboard and Outdoor Advertising Market Share by Type

6.7.3 South America Billboard and Outdoor Advertising Market Share by Application

6.7.4 Brazil

6.7.5 Argentina

6.7.6 Colombia

6.8 Middle East & Africa

6.8.1 Middle East & Africa Market by Country

6.8.2 Middle East & Africa Billboard and Outdoor Advertising Market Share by Type

6.8.3 Middle East & Africa Billboard and Outdoor Advertising Market Share by Application

6.8.4 UAE

6.8.5 Saudi Arabia

6.8.6 South Africa

6.9 Conclusion of Segment by Region

Chapter 7 Profile of Leading Billboard and Outdoor Advertising Players

7.1 JCDecaux

7.1.1 Company Snapshot

7.1.2 Product/Service Offered

7.1.3 Business Performance (Sales, Price, Revenue, Gross Margin and Market Share)

7.2 Clear Channel Outdoor

7.3 Lamar Advertising

7.4 CBS

7.5 Stroer Media

7.6 Adams Outdoor Advertising

7.7 AdSpace Networks

7.8 AirMedia

7.9 APN Outdoor

7.10 APG|SGA

7.11 Burkhart Advertising

7.12 OUTFRONT Media

7.13 Daktronics

7.14 Prismview

7.15 NEC Display Solutions

7.16 OOh!media

7.17 Broadsign International

7.18 Mvix

7.19 Christie Digital Systems

7.20 Ayuda Media Systems

7.21 Deepsky Corporation

7.22 Aoto Electronics

7.23 MacDonald Media

7.24 Wilkins Media

7.25 Project X Media

7.26 Outdoor Media Group

7.27 OOH Pitch Inc.

7.28 Electronic Displays

7.29 Times OOH Media

7.30 Primedia Outdoor

Chapter 8 Upstream and Downstream Analysis of Billboard and Outdoor Advertising

8.1 Industrial Chain of Billboard and Outdoor Advertising

8.2 Upstream of Billboard and Outdoor Advertising

8.3 Downstream of Billboard and Outdoor Advertising

Chapter 9 Development Trend of Billboard and Outdoor Advertising (2022-2030)

9.1 Global Billboard and Outdoor Advertising Market Size (Sales and Revenue) Forecast (2022-2030)

9.2 Global Billboard and Outdoor Advertising Market Size and CAGR Forecast by Region (2022-2030)

9.3 Global Billboard and Outdoor Advertising Market Size and CAGR Forecast by Type (2022-2030)

9.4 Global Billboard and Outdoor Advertising Market Size and CAGR Forecast by Application (2022-2030)

9.5 Global Billboard and Outdoor Advertising Market Size and CAGR Forecast by Sales Channel (2022-2030)

Chapter 10 Appendix

10.1 Research Methodology

10.2 Data Sources

10.3 Disclaimer

10.4 Analysts Certification

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Fact & Figures

Figure Billboard and Outdoor Advertising Example

Figure Global Billboard and Outdoor Advertising Revenue (Million $) Status and Outlook (2016-2030)

Figure Global Billboard and Outdoor Advertising Revenue (Million $) Comparison by Region (2016-2030)

Figure Global Billboard and Outdoor Advertising Revenue (Million $) Comparison by Type (2016-2030)

Figure Global Billboard and Outdoor Advertising Revenue (Million $) Comparison by Application (2016-2030)

Figure Global Billboard and Outdoor Advertising Revenue (Million $) Comparison by Sales Channel (2016-2030)

Table Global Billboard and Outdoor Advertising Sales by Player (2019-2021)

Table Global Billboard and Outdoor Advertising Sales Market Share by Player (2019-2021)

Figure Global Billboard and Outdoor Advertising Sales Market Share by Player in 2021

Table Global Billboard and Outdoor Advertising Revenue (Million $) by Player (2019-2021)

Table Global Billboard and Outdoor Advertising Revenue Market Share by Player (2019-2021)

Figure Global Billboard and Outdoor Advertising Revenue Market Share by Player in 2021

Table Global Billboard and Outdoor Advertising Average Price by Player (2019-2021)

Figure Global Billboard and Outdoor Advertising Average Price by Player in 2021

Figure Global Billboard and Outdoor Advertising Players Competition Situation – Top 5 Players’ Revenue Market Share in 2019

Figure Global Billboard and Outdoor Advertising Players Competition Trends – Top 5 Players’ Revenue Market Share in 2021

Figure Example of Digital OOH

Figure Global Digital OOH Revenue (Million $) and Growth Rate (2016-2021)

Figure Example of Traditional OOH

Figure Global Traditional OOH Revenue (Million $) and Growth Rate (2016-2021)

Table Global Billboard and Outdoor Advertising Sales by Type (2016-2021)

Table Global Billboard and Outdoor Advertising Sales Market Share by Type (2016-2021)

Figure Global Billboard and Outdoor Advertising Sales Market Share by Type in 2021

Table Global Billboard and Outdoor Advertising Revenue (Million $) by Type (2016-2021)

Table Global Billboard and Outdoor Advertising Revenue Market Share by Type (2016-2021)

Figure Global Billboard and Outdoor Advertising Revenue Market Share by Type in 2021

Table Global Billboard and Outdoor Advertising Average Price by Type (2016-2021)

Figure Global Billboard and Outdoor Advertising Average Price by Type in 2021

Table Leading Players of Billboard and Outdoor Advertising by Type in 2021

Figure Example of Street Public Facilities

Figure Global Billboard and Outdoor Advertising for Street Public Facilities Revenue (Million $) and Growth Rate (2016-2021)

Figure Example of Large Billboard

Figure Global Billboard and Outdoor Advertising for Large Billboard Revenue (Million $) and Growth Rate (2016-2021)

Figure Example of Public Transport Advertising

Figure Global Billboard and Outdoor Advertising for Public Transport Advertising Revenue (Million $) and Growth Rate (2016-2021)

Figure Example of Others

Figure Global Billboard and Outdoor Advertising for Others Revenue (Million $) and Growth Rate (2016-2021)

Table Global Billboard and Outdoor Advertising Sales by Application (2016-2021)

Table Global Billboard and Outdoor Advertising Sales Market Share by Application (2016-2021)

Figure Global Billboard and Outdoor Advertising Sales Market Share by Application in 2021

Table Leading Consumers of Billboard and Outdoor Advertising by Application in 2021

Figure Example of Direct Channel

Figure Global Billboard and Outdoor Advertising for Direct Channel Revenue (Million $) and Growth Rate (2016-2021)

Figure Example of Distribution Channel

Figure Global Billboard and Outdoor Advertising for Distribution Channel Revenue (Million $) and Growth Rate (2016-2021)

Table Global Billboard and Outdoor Advertising Revenue by Sales Channel (2016-2021)

Table Global Billboard and Outdoor Advertising Revenue Market Share by Sales Channel (2016-2021)

Figure Global Billboard and Outdoor Advertising Revenue Market Share by Sales Channel in 2021

Table Leading Distributors/Dealers of Billboard and Outdoor Advertising by Sales Channel in 2021

Table Global Billboard and Outdoor Advertising Market Size and CAGR by Region (2016-2030)

Table Global Billboard and Outdoor Advertising Sales by Region (2016-2021)

Table Global Billboard and Outdoor Advertising Sales Market Share by Region (2016-2021)

Figure Global Billboard and Outdoor Advertising Sales Market Share by Region in 2021

Table Global Billboard and Outdoor Advertising Revenue (Million $) by Region (2016-2021)

Table Global Billboard and Outdoor Advertising Revenue Market Share by Region (2016-2021)

Figure Global Billboard and Outdoor Advertising Revenue Market Share by Region in 2021

Table North America Billboard and Outdoor Advertising Sales by Country (2016-2021)

Figure North America Billboard and Outdoor Advertising Sales Market Share by Country (2016-2021)

Table North America Billboard and Outdoor Advertising Revenue by Country (2016-2021)

Figure North America Billboard and Outdoor Advertising Revenue Market Share by Country (2016-2021)

Figure North America Billboard and Outdoor Advertising Market Share by Type in 2021

Figure North America Billboard and Outdoor Advertising Market Share by Application in 2021

Figure United States Billboard and Outdoor Advertising Sales and Growth Rate (2016-2021)

Figure United States Billboard and Outdoor Advertising Revenue (Million $) and Growth Rate (2016-2021)

Figure Canada Billboard and Outdoor Advertising Sales and Growth Rate (2016-2021)

Figure Canada Billboard and Outdoor Advertising Revenue (Million $) and Growth Rate (2016-2021)

Figure Mexico Billboard and Outdoor Advertising Sales and Growth Rate (2016-2021)

Figure Mexico Billboard and Outdoor Advertising Revenue (Million $) and Growth Rate (2016-2021)

Table Europe Billboard and Outdoor Advertising Sales by Country (2016-2021)

Figure Europe Billboard and Outdoor Advertising Sales Market Share by Country (2016-2021)

Table Europe Billboard and Outdoor Advertising Revenue by Country (2016-2021)

Figure Europe Billboard and Outdoor Advertising Revenue Market Share by Country (2016-2021)

Figure Europe Billboard and Outdoor Advertising Market Share by Type in 2021

Figure Europe Billboard and Outdoor Advertising Market Share by Application in 2021

Figure Germany Billboard and Outdoor Advertising Sales and Growth Rate (2016-2021)

Figure Germany Billboard and Outdoor Advertising Revenue (Million $) and Growth Rate (2016-2021)

Figure UK Billboard and Outdoor Advertising Sales and Growth Rate (2016-2021)

Figure UK Billboard and Outdoor Advertising Revenue (Million $) and Growth Rate (2016-2021)

Figure France Billboard and Outdoor Advertising Sales and Growth Rate (2016-2021)

Figure France Billboard and Outdoor Advertising Revenue (Million $) and Growth Rate (2016-2021)

Figure Italy Billboard and Outdoor Advertising Sales and Growth Rate (2016-2021)

Figure Italy Billboard and Outdoor Advertising Revenue (Million $) and Growth Rate (2016-2021)

Figure Russia Billboard and Outdoor Advertising Sales and Growth Rate (2016-2021)

Figure Russia Billboard and Outdoor Advertising Revenue (Million $) and Growth Rate (2016-2021)

Figure Spain Billboard and Outdoor Advertising Sales and Growth Rate (2016-2021)

Figure Spain Billboard and Outdoor Advertising Revenue (Million $) and Growth Rate (2016-2021)

Table Asia-Pacific Billboard and Outdoor Advertising Sales by Country (2016-2021)

Figure Asia-Pacific Billboard and Outdoor Advertising Sales Market Share by Country (2016-2021)

Table Asia-Pacific Billboard and Outdoor Advertising Revenue by Country (2016-2021)

Figure Asia-Pacific Billboard and Outdoor Advertising Revenue Market Share by Country (2016-2021)

Figure Asia-Pacific Billboard and Outdoor Advertising Market Share by Type in 2021

Figure Asia-Pacific Billboard and Outdoor Advertising Market Share by Application in 2021

Figure China Billboard and Outdoor Advertising Sales and Growth Rate (2016-2021)

Figure China Billboard and Outdoor Advertising Revenue (Million $) and Growth Rate (2016-2021)

Figure Japan Billboard and Outdoor Advertising Sales and Growth Rate (2016-2021)

Figure Japan Billboard and Outdoor Advertising Revenue (Million $) and Growth Rate (2016-2021)

Figure Korea Billboard and Outdoor Advertising Sales and Growth Rate (2016-2021)

Figure Korea Billboard and Outdoor Advertising Revenue (Million $) and Growth Rate (2016-2021)

Figure India Billboard and Outdoor Advertising Sales and Growth Rate (2016-2021)

Figure India Billboard and Outdoor Advertising Revenue (Million $) and Growth Rate (2016-2021)

Figure Southeast Asia Billboard and Outdoor Advertising Sales and Growth Rate (2016-2021)

Figure Southeast Asia Billboard and Outdoor Advertising Revenue (Million $) and Growth Rate (2016-2021)

Figure Australia Billboard and Outdoor Advertising Sales and Growth Rate (2016-2021)

Figure Australia Billboard and Outdoor Advertising Revenue (Million $) and Growth Rate (2016-2021)

Table South America Billboard and Outdoor Advertising Sales by Country (2016-2021)

Figure South America Billboard and Outdoor Advertising Sales Market Share by Country (2016-2021)

Table South America Billboard and Outdoor Advertising Revenue by Country (2016-2021)

Figure South America Billboard and Outdoor Advertising Revenue Market Share by Country (2016-2021)

Figure South America Billboard and Outdoor Advertising Market Share by Type in 2021

Figure South America Billboard and Outdoor Advertising Market Share by Application in 2021

Figure Brazil Billboard and Outdoor Advertising Sales and Growth Rate (2016-2021)

Figure Brazil Billboard and Outdoor Advertising Revenue (Million $) and Growth Rate (2016-2021)

Figure Argentina Billboard and Outdoor Advertising Sales and Growth Rate (2016-2021)

Figure Argentina Billboard and Outdoor Advertising Revenue (Million $) and Growth Rate (2016-2021)

Figure Colombia Billboard and Outdoor Advertising Sales and Growth Rate (2016-2021)

Figure Colombia Billboard and Outdoor Advertising Revenue (Million $) and Growth Rate (2016-2021)

Table Middle East & Africa Billboard and Outdoor Advertising Sales by Country (2016-2021)

Figure Middle East & Africa Billboard and Outdoor Advertising Sales Market Share by Country (2016-2021)

Table Middle East & Africa Billboard and Outdoor Advertising Revenue by Country (2016-2021)

Figure Middle East & Africa Billboard and Outdoor Advertising Revenue Market Share by Country (2016-2021)

Figure Middle East & Africa Billboard and Outdoor Advertising Market Share by Type in 2021

Figure Middle East & Africa Billboard and Outdoor Advertising Market Share by Application in 2021

Figure UAE Billboard and Outdoor Advertising Sales and Growth Rate (2016-2021)

Figure UAE Billboard and Outdoor Advertising Revenue (Million $) and Growth Rate (2016-2021)

Figure Saudi Arabia Billboard and Outdoor Advertising Sales and Growth Rate (2016-2021)

Figure Saudi Arabia Billboard and Outdoor Advertising Revenue (Million $) and Growth Rate (2016-2021)

Figure South Africa Billboard and Outdoor Advertising Sales and Growth Rate (2016-2021)

Figure South Africa Billboard and Outdoor Advertising Revenue (Million $) and Growth Rate (2016-2021)

Table Company Snapshot of JCDecaux

Table Billboard and Outdoor Advertising Introduction of JCDecaux

Table Billboard and Outdoor Advertising Sales, Price, Revenue, Gross Margin and Market Share of JCDecaux (2019-2021)

Table Industrial Chain of Billboard and Outdoor Advertising

Table Manufacturing Cost Structure of Billboard and Outdoor Advertising

Table General Manufacturing Process of Billboard and Outdoor Advertising

Table Leading Distributors/Dealers of Billboard and Outdoor Advertising

Table Leading Consumers of Billboard and Outdoor Advertising

Figure Global Billboard and Outdoor Advertising Sales and Growth Rate Forecast (2022-2030)

Figure Global Billboard and Outdoor Advertising Revenue and Growth Rate Forecast (2022-2030)

Table Global Billboard and Outdoor Advertising Market Size and CAGR Forecast by Region (2022-2030)

Table Global Billboard and Outdoor Advertising Market Size and CAGR Forecast by Type (2022-2030)

Table Global Billboard and Outdoor Advertising Market Size and CAGR Forecast by Application (2022-2030)

Table Global Billboard and Outdoor Advertising Market Size and CAGR Forecast by Sales Channel (2022-2030)

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